Native advertising

Understanding Native Advertising: What You Don’t Know

Businesses are starting to integrate advertising with digital content. Sponsored content on Buzzfeed, for example, is a form of this new advertising called “native advertising”. Although the term native advertising is new, the type of advertising is not. Newspapers have had paid advertising that reads like news stories for years. The only difference is now[…]

content marketing link building

Content Marketing: 6 Effective Linking Practices To Help Your Content Get Ranked

Content Marketing Tips Content marketing and SEO go hand in hand, and we understand this. Content, if well written, is naturally optimized and does not need ‘keyword or link stuffing’. The problem surfaces when marketers fail to focus on their objectives, and lose focus. Remember, your content marketing objectives must always fuel your content marketing[…]