We all love the convenience of buying products online through e-commerce websites, don’t we? E-commerce stores are now becoming a universal thing and have grown exponentially over the last couple of years. According to Forbes, the online shopping burgeon is set to surpass the $2 trillion mark in the next few years.

There are a plethora of reasons to sell your products online, but to do that properly, you need to write persuasive product descriptions. You can do that by availing reliable and affordable content writing services from a reputable content writing firm. So what exactly is a production description and why is it so important?

A product description is a summary of a particular product/service that you want to sell to potential customers.

All products and/or services that a business sells require a well-written product description so that customers know what they are in for before purchasing that product or service. According to a report, 81% of people like to research the brand before buying anything from it. This is why you need to avail reliable and affordable content writing services which would eventually increase your sales by impressive numbers.

The Importance of Product Descriptions

According to evidence presented by Jakob Nielsen, well-written website content increases usability by 124%. In other words, if your product doesn’t have a proper product description, people visiting your website would not be too compelled to buy it. Furthermore, incomplete product descriptions can cause people to doubt whether the product is actually worth purchasing or just another scam to reel in money. After all, the internet is full of scammers who will pounce at the opportunity to sucker people out of money.

Another report suggests that a well-written product description is more or less the backbone of sales. If your product has a great description that’s concise, informative and important to what people are looking for, they will buy it no matter how obscure it may seem.

In fact, if your brand is relatively new and unknown, people would want to know more detailed information before buying it. This is why it makes a lot of sense to hire reliable and affordable content writing services from a reputable content writing firm that provides product description services as well.

While it’s true that you need eye-catching visual content to enhance brand awareness and attract more customers and clients to purchase from you, there are times when words can be more powerful than even the most clever images and videos. According to a report, well-written content can provide better insights into a particular product/service than images or videos alone.

Naturally, if you need well-written content for your product descriptions, it would be wise to obtain reliable and affordable content writing services rather than experiment writing product descriptions on your own and just hoping it will wow people.

Another report clearly demonstrates that if your product description isn’t well-written or doesn’t provide critical information about what you’re selling, it can result in a 17% drop in sales[MW1] .

By now you might have fathomed the importance of product descriptions and how important they are to drive more sales and revenue to your business. What’s the best way to write product descriptions, you might wonder? Many marketers feel it’s convenient to outsource it to reliable and affordable content writing services providers, who know how to write compelling, persuasive, attractive and informative content.

Why Choose Michael Words for PDs

Over the years, Michael Words has helped start-up companies grow exponentially by providing reliable and affordable content writing services. Today, we continue to provide exemplary content writing services since this is what we do best.

Our team is comprised of highly talented and creative writers as well as seasoned editors and proofreaders, who have an impeccable eye for detail. We work seamlessly together as a family unit and combine our expertise to provide exemplary content writing services to our customers and clients.

What makes us stand out from other reliable and affordable content writing services providers on the web? Here are a few reasons why you should choose us:

  •      We are considered one of the top online content writing firms on the web today.
  •      Our quality of content stands up to the most prestigious content marketing firms.
  •      We provide 100% plagiarism-free and error-free content to our customers.
  •      Additional services like revisions, content postings and royalty free images are absolutely free with no hidden charges whatsoever.
  •      We enrich your content by making it SEO-friendly so it can drive more traffic to your website/blog.
  •      Our content is customized according to your voice and what your audience demands from your brand.

While we provide a premium quality service to our customers, we still offer reliable and affordable content writing services, which is hard to beat.

Final Words

Product descriptions can make or break your brand identity. To shine among other competitive e-commerce websites, you need to have well-written product descriptions that visitors can relate to right away. Using detailed, informative and visually appealing content for your product/service, you can compel visitors to become your customers for a lifetime. To make your brand stand out, get in touch with us at Michael Words today and get quality product descriptions written for as low as $6.