Black Friday Sales Records of 2016
We all know and understand that Black Friday is a blooming start to the holiday season.
It’s a Friday that comes once a year where Americans prepare themselves for the upcoming holidays i.e. Thanksgiving and Christmas. Since it’s a shopping day, retail stores put up massive discounts on their products, which allows them to sell bulk amounts– equally to almost a month of sale in just one day.
In 2016, people from all over the United States hurried up to retailers on this particular Friday, to avail one of the biggest discounts of the year.
Many of those people, who were unable to afford the particular product normally, actually made their dream come true this Black Friday.
The Black Friday Sales up to 21.6% compared to last year, reported by Adobe. This equals to an amount of $3.34 billion. Believe it or not, 55% of the sales were made online using smartphones. Guess what were those most popular things people bought most? Spoiler Alert: Apple iPads, Lego Creator Sets and Samsung 4K TVs.
According to the NRF (National Retail Federation) press-release, one-third of the shoppers bought products that were on sale. The release narrates what consumers said while buying those spectacular deals, “too good to pass up”.
This time, consumers also paid less than what they paid last year i.e $289.19 instead of $299.60 comparatively. Another report that might surprise you is that online shopping went from to 74%. In fact, 44% of the shopping was conducted through e-commerce stores while only 40% was conducted through physical stores. This is a huge shift during this particular shopping day and could mean a lot for online retailers.
According to a CNBC report, people are now moving on e-commerce sites to avail the Black Friday offers than heading out to shop in-stores. In 2015, there wasn’t much of a difference between online shopping and in-store shopping – 103 million consumers versus 102 million consumers respectively. But in 2016, reports reveal that shoppers shifted towards online shopping more this year, which calculates more than 108 million.
On the other hand, 99.1 million consumers continued to buy in-stores.
In the end, we now know that odds are in the favor of big online retailers such as Amazon, Wal-Mart etc. and people would be willing to buy more online rather than in-stores in the upcoming years. But time will really tell what might actually happen. Nonetheless, Black Friday sales records are going to be broken.